With over 2 decades of experience in financial services, Louise brings a rare depth of expertise spanning agency high-net-worth distribution, product marketing and client advisory. Her career includes leadership roles at Singapore leading insurers and financial advisory firms. She oversees strategic growth, operational excellence, partnerships with insurers, private banks, investment platforms and trust companies.

She specialises in advising affluent, high-net-worth, and ultra HNW families, particularly jumbo insurance structuring, keyman protection, premium financing, and cross-border legacy solutions. She has handled an aggregate of large cases in excess of USD 1 billion, designing bespoke wealth transfer frameworks that support multi-generational capital preservation.

A recipient of insurer Top Protection awards, she collaborates with liked-minded reps to deliver protection placements and high-value structured solutions for clients. Known for combining technical precision, commercial acumen and tenacity, she leads her team with discipline, mentorship, and empathy — building sustainable business while elevating the capabilities of those she works with.

Outside of work, she enjoys travelling, brisk walking in nature, and exploring new hobbies with her 2 daughters— reflecting her belief that legacy is not just structured, but lived.